Helping businesses turn their ideas into reality

We are a passionate team of developers, entrepreneurs, and technology enthusiasts based in England. We’ve partnered with dozens of startups to turn their ideas into successful, profitable businesses.

Get in touch
Crafting user experiences
Building scalable products

We're your all-in-one project solution

Experience the advantage of an all-inclusive project solution, where excellence, speed, and responsiveness converge to ensure the highest quality outcome.

  • Excellence

    We care about doing great work. Every project gets our full attention and highest quality.

  • Speed

    We work fast and stay focused — not just for speed’s sake, but to deliver real value on time, where it matters most.

  • Responsiveness

    You can count on us to communicate clearly and respond quickly, every step of the way.

Years of experience
15+
Projects completed
100s
The tools I use on my day-to-day

Our latest work

My goal is to create effective digital experiences that make people’s lives easier and better. I hope my work is a reflection of this.

Carwow

We were brought in to support Carwow in enhancing their online automotive marketplace, working alongside their tech lead to deliver new features, improve platform stability, and ensure long-term scalability.

View Case Study

Juniper Education

We were brought in by Juniper Education to support the development of a modern school management suite, contributing from early concept and architecture through to implementation alongside their internal team.

View Case Study
ruby-on-rails-development
golang

Babbel

We collaborated with Babbel, a leading language learning platform, to enhance their internal developer tooling and support strategic decision-making around their A/B testing infrastructure.

View Case Study
ruby-on-rails-development

Citizens Advice

The team developed a highly customizable and robust system for managing complex multipage forms, using Rails and a customized gem. The solution handles data flow across multiple pages efficiently, with a focus on usability and maintaining data accuracy.

View Case Study

Thoughts on design, business and indie-hacking

How Small Businesses Can Build Their Own Website Using Wix, WordPress, or Shopify — No Agency Needed

Need a website for your business but don’t have the budget for a web agency? You’re not alone—and the good news is, **you can absolutely do it yourself**. Whether you run a café, offer services, or sell products, platforms like **Wix**, **WordPress**, and **Shopify** offer powerful tools that let you launch a clean, professional website in just a few hours—with no coding required. This article breaks down the best options for small business owners and walks you through how to get started. ## ⚙️ 1. Wix: Drag-and-Drop Simplicity Best for: Local businesses, service providers, portfolio sites, one-pagers ### Why choose Wix? - Super easy drag-and-drop editor - Hundreds of pre-designed templates - Built-in hosting and SSL - Great for “set it and forget it” websites ### What you can do: - Add sections like “About Us”, “Contact”, or “Book Online” - Set up a blog or image gallery - Connect a custom domain (e.g. yourname.com) Costs: Free to start; paid plans with custom domain from ~£10/month 🔗 [Start with Wix](https://www.wix.com/) ## 🌐 2. WordPress.com: A Bit More Flexible Best for: Small businesses who may grow into more complex needs (e.g. blogging, SEO, integrations) ### Why choose WordPress.com? - Open-source power with a user-friendly interface - Tons of themes and plugins - Built-in blogging tools - Room to grow (and upgrade later) ### What you can do: - Build multi-page websites with menus, forms, and maps - Add plugins for bookings, email newsletters, or reviews - Improve SEO with tools like Yoast Costs: Free basic site; business plans start at ~£7/month 🔗 [Get started with WordPress](https://wordpress.com/) ## 🛒 3. Shopify: The Best Choice for Online Stores Best for: Product-based businesses (ecommerce), shipping physical or digital goods ### Why choose Shopify? - Everything you need to launch an online store - Easy inventory, payments, and shipping setup - Mobile-optimised checkout - Built-in analytics ### What you can do: - Add unlimited products - Accept card payments and PayPal - Connect Instagram/Facebook shopping Costs: Starts from ~£25/month (14-day free trial available) 🔗 [Start your store with Shopify](https://www.shopify.com/) **🧠 Tips for Going DIY Successfully** - Start with a template — don’t build from scratch - Keep it simple — focus on key info: what you do, who you are, how to contact you - Write your content first — then choose a layout that fits - Test on mobile — most visitors will view your site on their phones - Buy your own domain — it looks more professional and builds trust ## 👋 Final Thought: You Can Do This If you can write a few paragraphs and upload a photo, you can absolutely create your own website. Wix, WordPress, and Shopify give you the tools—you just need to take the first step. And if you ever need help down the line (e.g. integrations, custom design, or upgrading your site), an experienced web development team (like us 👋) is always here when you’re ready.

5 minute read

🚀 Is Your Rails App Holding You Back? How to Modernize Without Rebuilding From Scratch

If you’ve built your product on Ruby on Rails, you’re in good company—Rails powers thousands of successful businesses. But over time, many teams find that what was once a fast-moving framework starts to feel… slow. Slow to scale. Slow to ship. Expensive to maintain. The good news? You probably don’t need to rewrite everything. In this article, we’ll cover: - Common signs your Rails app needs modernization - Why full rewrites are usually a bad idea - Practical ways to refactor, scale, and extend Rails apps - How an experienced consultancy (like us) can help ## 🚩 Signs Your Rails App Might Be Slowing You Down You don’t have to be running a decade-old monolith to feel friction. Here are some common pain points: • Slow deploys and long test suites • Tangled models and unmaintainable code • Performance bottlenecks in key workflows • Inability to integrate new tools or services • Developer onboarding taking too long • Hard to deliver new features without breaking things If you recognize a few of these, your app may not need a rebuild—it likely needs a thoughtful modernization plan. ## 🛑 Why “Let’s Just Rewrite It” Is Usually a Trap Full rewrites are tempting, but they’re also risky: - 🚧 You’ll need to rebuild years of features before gaining value - 🕒 Projects often run over budget and over deadline - 🔁 You risk repeating the same architectural mistakes Instead, focus on incremental, high-impact improvements. ## 🔧 How We Help Modernize Rails Apps As a consultancy, we specialize in working with businesses that already have a Rails product and need to take it further. Some of the things we commonly do: - Refactor performance-critical parts of the app - Modularize monoliths to reduce coupling - Improve test coverage and CI/CD pipelines - Audit and reduce technical debt - Integrate third-party tools (analytics, auth, payments, A/B testing) - Optimize database queries and indexing - Design and build new features the right way All without halting development or putting your roadmap on hold. ## 🧠 Real-World Example We’ve worked with teams like Carwow to enhance high-traffic Rails platforms, helping them ship new features and reduce technical debt without risking stability. With Babbel, we helped evaluate and improve internal tools—improving developer productivity and shaping product decisions. Modernizing doesn’t mean starting over. It means improving what already works. ## 📈 Ready to Scale Smarter? If your Rails app is slowing down your team—or you want a second set of eyes on performance, architecture, or maintainability—we’re here to help. Whether you need hands-on refactoring, architectural guidance, or a long-term partner, we bring deep Rails expertise and a pragmatic approach to every project.

4 minute read

Creating an Interactive ML-Powered Photo Installation for GSK at ECCMID 2024

## Overview GSK approached us to design and develop an immersive, tech-driven installation for ECCMID Global 2024, one of the leading international conferences for infectious disease and microbiology. Our task was to create an interactive experience that engaged attendees in a fun, personalized way—while also showcasing innovation and capturing useful insights for GSK’s marketing and events team. The final product was a seamless blend of high-resolution visuals, real-time machine learning, and custom analytics—all packaged into a visually striking installation tailored for large 4K displays. ## The Challenge GSK needed an installation that would grab attention, invite interaction, and leave a lasting impression on conference attendees—all while functioning smoothly in a high-traffic event environment. They also wanted to capture and analyze participant engagement in real time, providing both an immediate visual experience and valuable post-event insights. ## Our Solution We developed an end-to-end solution that merged real-time machine learning, custom software engineering, and event-ready UX design into a unified, engaging experience. Key components included: - 📸 Photo Capture Station: On-site camera system that allowed attendees to take real-time portraits - 🧠 ML-Based Image Processing: A custom-trained model isolated subjects and dynamically replaced backgrounds with event-themed visuals - 🖥️ 4K Display-Optimized UI: High-res rendering of each stylized portrait for instant preview and sharing - 🧩 Live Digital Mosaic: A continuously updating grid of all participant portraits, arranged via ML-driven layout logic to form a collaborative artwork - 📊 Custom Analytics Platform: Real-time engagement tracking, photo counts, and participation metrics available to GSK via a private dashboard We also ensured seamless behind-the-scenes operation: image upload and processing pipelines were optimized for speed and reliability, enabling minimal wait times and a polished end-user experience. ## Results The installation was a standout success at ECCMID 2024. Hundreds of attendees interacted with the system, creating personalized portraits and contributing to the live mosaic—a dynamic, collective artwork that grew throughout the event. GSK gained valuable visibility, real-time engagement metrics, and a strong visual presence at the conference. The custom analytics dashboard offered actionable insights on user behavior and participation trends, tying creative tech to business value.

4 minute read

Subscribe to our newsletter

Join 10,000+ entrepeneurs and get creative site breakdowns, design musings and tips directly into your inbox.